Micro-influencers are social media users unlike typical celebrities or public figures. They're individuals who frequently share social media content about their interests. Unlike traditional "influencers," micro-influencers have a more modest number of followers -- typically in the thousands or tens of thousands -- but they boast hyper-engaged audiences.
Using micro-influencers may seem counterintuitive. Why would you seek out someone with a smaller following to promote your brand?
There are several reasons to believe micro-influencers might get better results for your brand.
Micro-influencers have better engagement rates.
Mavrck study shows that as an influencer's number of followers increases, their number of likes and comments from followers decreases.
Mavrck's Influencer Spectrum and study shows:
- Micro-influencers have a 25% engaged reach vs Celebrities who's engaged reach is at 1%
- Followers with shared connections to the micro-influencer that are far more powerful than the superficial engagements and conversions you may get from a paid advertisement, blog or impersonal public endorsement
- Micro-influencers are far more easily motivated than any other influencer category to promote your brand
- Micro-influencers relevant to your brand, they already rank higher for brand affinity
Check out Mavrck's study in detail of what an influencer is and its evolution.
let's get social
In my tra-la-la easy go lucky but let's hustle a little way, I have grown a following of devoted fans, followers and friends and I am EXCITED to share many aspects of my life from eating habits to fitness routine, being a dreamer to the realities of momhood, andshooting models to branding your business,
Living day-to-day with a family and keeping sane running a creative business takes a strong online voice and consistency - which I strive for and take pride in. View my media kit below and fo sho, let's team up!